Have you noticed a recent explosion in the news about a lack of quality childcare in the United States? I know first-hand the media is right; the childcare center I own has a wait list of over 100 children. We would love to serve more families, but we can’t find the talent.
The reason for this struggle is self-evident. The hourly rate of childcare professionals is absurdly low.
Most people agree that our children are our most valued asset and prized gift. Working parents deserve to leave their kids in the hands of those who care for their wellbeing, and help them thrive. Our organization strives to be the best place to work. We already pay above market and we even offer scholarships to our team. But it’s not enough.
The industry pay standard needs to change. Effective immediately, we are doing our part to exceed industry compensation practices with additional, across-the-board, hourly pay raises. The childcare problem can’t be solved by just one childcare center.
Join me in insisting that childcare is a profession, not just a job.
Dr. Seuss said it best:
Unless someone like you cares
a whole awful lot,
nothing is going to get better.
Elizabeth Austin Asch
Owner, River Valley Club and FitKids Childcare
Please reach out to the Marketing Director, Ross Dutille, if you have any questions or feedback.